Won Young Cha

Nature creates, People design

Natural forms evolve. Nature in its evolution "designs", grows, encourages and rejects in the service of life. Nature makes what it needs in an ever adaptive way. Designers can learn from these patterns. We learn the lessons of nature and follow its intelligence in developing and using tools and in creating things for function and beauty. As humans, we have moved beyond problems of survival, but we have created other problems; how to make our tools beautiful so we appreciate doing everyday things.

By observing and interpreting nature we can see a wealth of forms that can be an inspiration for our designed objects. Structures, shapes, patterns, and materials all can be used to make our objects more enjoyable and thus more useful. By examining variations and repetition, many new and fun forms can make everyday tasks exciting.

Biography

Won Young Cha received her first degree in journalism in Korea. She then studied fine art in New York prior to enrolling at Pratt for Industrial Design.