Jin Chung

Poetry Without Words: The Role of Intuition in Design

How does a word, a note or a simple line echo emotions in your heart? You often hear people speak of the poet's intuition, the musician's intuition, the artist's intuition, even the scientist's intuition. What about the designer? Do designers not utilize intuition in their creative processes? In design we often hear about process and very little about intuition and the origins of the designer's creativity. Is it because design is midway between art and the sciences, creating a sense of insecurity that drives us to ground ourselves in process and justification? Or is it because intuition is simply misunderstood?


“Born in LA, grew up in Europe (Rome and Paris mostly), went to Brown University, worked a couple of years in Asia ( and ), now my 7th semester at Pratt.”