Omid Sadri

Packaging That Cares: Food Packaging and Overeating

Today’s “super-size” culture has led to many concerns about our eating habits. Present packaging is challenged by the ever growing issue of overconsumption and its impact on health. Today’s on-the-go lifestyle demands food packages that simplify, inform, and enrich user experience. This thesis explores package interaction and its role in altering eating habits. Through exploration of new forms of packaging that communicate proper portions and heighten awareness of consumption, the definition of trust and honesty in food packaging is redefined.


Iranian-born Omid Sadri received his B.S. in Mechanical Engineering from NJIT and worked as an engineer before following his passion for graphic arts and design. While freelancing as an illustrator and graphic designer, Omid operated a confectionary retail business in New York City. In 2006, he decided to further pursue his passion for design and began his graduate degree in industrial design at Pratt Institute.